Brittle Paper • 29th November 2023

The Bliss and Peril of Newlyweds: How living close to a newlywed altered my view on marriage | Udochi Mbalewe | Creative Non-Fiction

I’d yearned for the ideal marriage for as long as I could remember – that kind where I’d find that one person to stick with through thick and thin.

But now that I’ve found a partner who ticks off every box, I’m starting to have second thoughts about the whole marriage idea.

All of this introspection came about after a frenzied experience of living next door to a newlywed couple.

5th April 2023

Faux-Intellectuals and How to Pepper Dem. A Smart Woman View of Big Brother Nigeria 2019

So why do I like Big Brother Nigeria? it’s simple - It’s interesting. It is the dynamics of having more than 20 diverse, unique beings with their different experiences, idiosyncrasies, and manner, most times clashing, few times, in harmony.

4th April 2023

How History Made a Scapegoat of the Nigerian Youth

Photo by Pixabay on Pexels

27th March 2023

Love, Hate and Hope: The story of Earth mother and I

I will be 27 this year, lived for more than 2 decades and things have certainly changed. Let me tell you how:

7th September 2022

White Paper: The Potential of 5g Technology in Nigeria

The world of communication is constantly evolving, from basic voice networks to the cutting-edge possibilities of 5G. This transformative journey has enabled intelligent connectivity, the Internet of Things, and Artificial Intelligence, leading to unprecedented productivity, interconnectedness, and economic benefits. These advancements have the potential to change the course of humanity and usher in a new era of progress.

Photo by Pixabay:

7th September 2022

The Digital Predator in the New World Order

How did we move from using arrows and spears to missiles, nuclear bombs and other weapons of mass destruction? From commuting with Camels to driving exotic, luxurious cars? or even from hunter-gatherers’ band to being highly industrialized and technologically modernized.

1st May 2022

Context: The Missing Plug in Target Audience Conversion

Target Audience Conversion in Marketing.

The words ‘target audience’ has been so loosely used in marketing parlance today, that its true meaning has been overshadowed by the fanciful use of this term.

It has become more than just a buzzword; it is almost like an entry pass to some marketing big boys club. This is, however, not intended to underestimate the importance of target audience in marketing, it is to say here are other indices and factors equally important,

1st May 2022

My Experience As a Youth Corp Electoral Officer is A Testament That Our Votes Count

As another election day approaches, the question is yours to answer: will you stay at home and let others decide your fate?

7th August 2018

MNOs: Another Postal System in the Making?

I went from recharging my phone for voice call every day to every week while subscribing for internet data every month to every week. If you are like me, you cannot believe how fast and easy your data vanish, almost like an imaginary digital straw is attached, zapping it all.

What does this interpret into?, with the digital world increasingly becoming a utility more like water or air; competition from digital companies have put the telecommunications industry at a decisive turning point.

Fact

Photo by Elina Sazonova on Pexels

8th May 2018

Do Jingles Hold the Key to Wooing Consumers, Or Are They Just Humming Tunes?

Airtel’s memorable jingle ‘444’, MTN’s ‘Saka I don Port’, Indomie’s ‘To me, To you’, Minimee Noodles’ ‘Bam bam lala’ and Milo’s ‘Kpa Kpa Kpa’ are some jingles that have all etched themselves into the collective memory of viewers over the years.

However, in this engaging piece, Udochi Mbalewe questions the true effectiveness of these jingles in capturing the attention and loyalty of the Nigerian consumer. In the article, she prompts us to consider whether these jingles are primarily a form of entertainment or if they genuinely drive consumer engagement and purchasing decisions.