Articles

Udochi Mbalewe

Content Writing & Marketing | Product Marketing | Strategy | B2B/C Communications

I don't just scratch the surface of consumer behaviour - I dive deep into the very psyche of what drives them to take action. I have blended this profound understanding of psychology with the art of persuasive writing to produce compelling marketing collaterals seen by over 3000+ people and consistently delivered results that speak for themselves.

These marketing materials are the result of a meticulous process of research, analysis, and creative thinking.  

Each piece is carefully crafted to evoke curiousity and an emotional response that inspires clicks, generates leads and drives sales.

Photo by Elina Sazonova on Pexels

Do Jingles Hold the Key to Wooing Consumers, Or Are They Just Humming Tunes?

Airtel’s memorable jingle ‘444’, MTN’s ‘Saka I don Port’, Indomie’s ‘To me, To you’, Minimee Noodles’ ‘Bam bam lala’ and Milo’s ‘Kpa Kpa Kpa’ are some jingles that have all etched themselves into the collective memory of viewers over the years.

However, in this engaging piece, Udochi Mbalewe questions the true effectiveness of these jingles in capturing the attention and loyalty of the Nigerian consumer. In the article, she prompts us to consider whether these jingles are primarily a form of entertainment or if they genuinely drive consumer engagement and purchasing decisions.
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The Bliss and Peril of Newlyweds: How living close to a newlywed altered my view on marriage | Udochi Mbalewe | Creative Non-Fiction

I’d yearned for the ideal marriage for as long as I could remember – that kind where I’d find that one person to stick with through thick and thin.

But now that I’ve found a partner who ticks off every box, I’m starting to have second thoughts about the whole marriage idea.

All of this introspection came about after a frenzied experience of living next door to a newlywed couple.

Context: The Missing Plug in Target Audience Conversion

Target Audience Conversion in Marketing.

The words ‘target audience’ has been so loosely used in marketing parlance today, that its true meaning has been overshadowed by the fanciful use of this term.

It has become more than just a buzzword; it is almost like an entry pass to some marketing big boys club. This is, however, not intended to underestimate the importance of target audience in marketing, it is to say here are other indices and factors equally important,

White Paper: The Potential of 5g Technology in Nigeria

The world of communication is constantly evolving, from basic voice networks to the cutting-edge possibilities of 5G. This transformative journey has enabled intelligent connectivity, the Internet of Things, and Artificial Intelligence, leading to unprecedented productivity, interconnectedness, and economic benefits. These advancements have the potential to change the course of humanity and usher in a new era of progress.

MNOs: Another Postal System in the Making?

I went from recharging my phone for voice call every day to every week while subscribing for internet data every month to every week. If you are like me, you cannot believe how fast and easy your data vanish, almost like an imaginary digital straw is attached, zapping it all.

What does this interpret into?, with the digital world increasingly becoming a utility more like water or air; competition from digital companies have put the telecommunications industry at a decisive turning point.

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